We look for upside, asking "What can go right?" rather than “What can go wrong?”. We question everything and relentlessly look for the big opportunities to serve our users, impact our mission, and improve ourselves.
We prefer to move quickly and make frequent contact with reality, which fuels our rapid learning. We are clever in our down-scoping and find the most direct path to answer the crux of any idea.
We improve and evolve everyday, questioning our assumptions and processes to find what no longer serve us. We expect each other to improve without permission.
Our users decide the value of our work. Instead of theorizing, we immerse ourselves in our user’s daily lives. Only after our work has been judged by our users then we may judge it.
We want our ideas to be challenged and believe in passionate, productive discussion and debate around ideas, without resorting to personal attacks or holding grudges. This healthy conflict leads us to better decisions.